fbpx

What our clients say
about our services

Entrepreneurs making a positive impact on the world.

Amy Auge
Kurma Life
| London, UK

“I sought advice from Julieta at a time when my business was just beginning and I was trying to form a strong brand message but was overwhelmed with all the different ideas I wanted to incorporate. I needed a fresh perspective from someone else and Julieta was perfect. She is so knowledgeable in the field, and so open and friendly in her manner, that it was a pleasure to work with her. She understood exactly what it was I was trying to achieve and helped me simplify and clarify my vision for Kurma.  With her help, I was able to really focus on what the key messages of my brand are. Following our meeting I have a clear idea of what I need to do next to get my business to the next step and she has given me the tools to achieve that. I plan to meet with her at crucial points along the development of my business.  She is incredibly genuine and authentic, but also not afraid to tell the truth which is vital when starting a business. I would highly recommend Julieta as a consultant for any stage of business growth.”



Ana Ottone
House of Alchemy & House of Life
| Buenos Aires, AR.

“When you connect with authenticity, the service received is perfect. It may take thousands of forms, but since the base is the truth, the result will always be fair and necessary for the other. In this sense, Julieta flows with generosity and authenticity, allowing her to respond with flexibility and efficiency. Her professionalism combined with her values creates a combination that is demonstrated in her services: They are reliable and make you feel self-sustained. Her commitment is to remain loyal to herself, and this loyalty is transmitted into all she delivers. She helps to empower any entrepreneur, in a real and convincing manner, to be able to sustain themselves and move forward with confidence.”



Lillian Bertz
Catch Joy
| Califormia, US.

“I had a lovely Skype session this morning with Julieta as a mentor. She is friendly, upbeat & has a wealth of knowledge. I found her advice and insight about social enterprises to be very helpful and inspiring. She gives many detailed examples when explaining and can fit a lot of information into one hour. She really helped me understand the logistics of small-scale importing with artisans and lightened the fear and confusion. I will definitely be booking another Skype session with her in the future when I have a more developed business account on Instagram!”



Karina & Karla Arteaga
| Milton Keynes, UK

“The Curious Beatle facilitated our business consultancy project kickoff. They walked us patiently through their startup experience and recommended us a practical path to follow. When being in the corporate world for a long time, one tends to pick up projects at a large scale, so stepping back and thinking of our small business from its inception steps was a challenge. The Curious Beetle made a great contribution on overcoming it. Thank you for giving us that little shake and push we all need to get started!”



Christina Dreesen
| Frankfurt. DE

“Julieta’s extensive marketing background and her willingness to support others looking to set up a sustainable and socially responsible business have been a great inspiration and motivation for me. She is positive and encouraging and clearly speaks from many years of experience. I am very grateful for her advice.”



Kelly Gate
Intrinsic Flair
| Sausalito, California, US

“I am so glad I found Julieta when I first started my business, Intrinsic Flair. Julieta really helped me fine tune my mission statement which incorporated my personality, the things I care about and what I really believe in. This really set the foundation for going forward with my business. Additionally, Julieta has been so supportive and so accessible. She really cares about what she does for a living. I highly recommend Julieta if you are thinking about starting a shop!”



Nayeli Amezcua
| Cabo Santo | México DF, MX

“Working with Julieta and Alejandra was very useful for me to be able to start my brand project. Because when one is starting out as an entrepreneur the truth is, not only do you have many doubts and nerves, but you also do not know where to start. The guidance that I received from them was excellent, complete and, above all, it helped me to understand the first steps that come with the adventure of this new project, and got me excited to keep going forward with it. Thank you ladies!“



Paola Bertrán & Alex Rodríguez
Advertising freelancers – Digital nomads
| México DF, MX

“My husband and I have been traveling for a year and a half, working as freelancers and thinking about starting a business online.  We had a coaching session with Julieta that helped us get a wide vision of what it would involve to get in business with local artisans, who create ethnic textiles and decorations. She gave us a lot of information to consider before starting and a panorama of how we should approach this entrepreneurship.”



Tina Hedin
Blue Highways Trading Company
| California, USA

“As a long-time admirer of the Design Junkie brand, I was excited to have the opportunity to talk with Julieta! During our hour-long one-on-one mentoring call, she guided me through the process of thinking about my business in a new way, defining the direction of my brand and zeroing in on the purpose that will drive my business going forward. We went over my list of questions and she answered them and pointed out areas to work on that I had not even thought of. I have always hoped to develop my business into one that involves travel and working directly with artisans, but needed some help to clarify my next steps. I am happy to say that I will be traveling to Mexico this month, a trip that is a result of the direction and motivation I took away from my mentoring session with Julieta.”



Marziyeh Eslamparasti and Fatemeh Ghafourian
| Iran

“It was our first experience to talk with Julieta and actually, it was one of the best. Since she is experienced in this field and has touched on every issue in the textile business, she was able to guide us with useful information. All in all, we do not see this conversation just as a one-hour consultancy but also as a long-term connection between our business and hers.”



Inhara Ortiz Toledo
AMATE
| London, UK

“As a start up business, it was very important to understand and have a good sense of direction as a brand. The brand positioning exercise that I did with Julieta enabled me to visualise where AMATE was and where I wanted it to be. It also gave me the tools to understand the context of the industry, and work towards building the brand I envisioned.”



Maryló Iriarte
El Costurero de Maryló
| Santiago de Chile, CL

“Positioning on social media is setting the tone today among entrepreneurs and it is important to learn how to relate to your public. In this sense, Julieta’s advice really helped me to focus on my public; how to captivate them with a corporate image and a message that reflects the spirit and fundamentals of our business. It was a very useful and practical call.”



Florence de Montfort
Buyion
| Lucerne, CH

“I have asked for support from Julieta to help me with the brand positioning of Buyion. She quickly understood the brand spirit I wanted to create and was able to articulate clear values [that] I need to always keep in mind when making decisions for my business. The work she put together is a great starting point for making sure our brand values are easily understood by our customers.”



Amira Plascencia
| Houston, Texas, US

“The Curious Beetle’s advice has been beneficial to select the product portfolio according to a specific image. Their in-depth analysis has helped us map our Brand positioning. Thanks!”



Samantha Quattrone
Solo Buenas Vibras
| Antigua, GT

“I found Julieta at a time when I was setting course to launch my own fashion brand in Guatemala. Her expertise in guiding my social presence through tips on brand alignment, photography and even narrative, that would really add to my online social and Instagram presence, was a true asset to building the company I have today. Julieta’s experience in marketing and her passion for what she does is reflected in her own brand Design Junkie, and in her work with clients. She continues to be a great supporter of my brand and someone I would turn to for advice and guidance. I highly recommend her to anyone who is looking for a strong and experienced voice to guide you through building your social presence and/or brand.”



Silvia Bordin
Professional photographer
| London, UK

“I’ve been attending Julieta’s talks in London at The Impact Hub, it’s been such an enjoyable experience! She was very accurate in describing how she went from working nine-to-five to setting up her own business. Also, a very approachable person.”



Eugenia Aragón
Zenda nueva – Vegan Food
| Buenos Aires, AR

“I met Alejandra last year in the ENDEAVOR Experience BsAs. Although I was a bit lost due to the amount of information I was trying to absorb, I was impressed by the passion she put into her presentation. The desire that she transmitted to me, the passion for what she does, her love to help and give services is what made me value the day. I have a small vegan food company “Zenda Nueva” and Alejandra clarified me many concepts of product launches and marketing that I found extremely useful.”


A passionate entrepreneur and marketing strategist dedicated to help you to convert your sustainable business idea into a successful reality.
In 2016, I left a long career in the corporate world to pursue my personal purpose and reinvent myself. I gave up the security of the 9-5 to follow my dreams and do something more meaningful with my life… I am sure you and I have a lot in common… You want to make a difference, but you do not want to sacrifice making a fair living either. You want to create a purposeful brand to inspire others. You want to encourage people to buy your products without being like all the other pushy businesses out there. Maybe you are feeling powerless and thinking ”it’s not the right time”, “I’m too small and the issues are too big”, “I don’t have the skills or the audacity to dream of…”, “I’m really scared of failure”, “I don’t want to lose the stability of my current job”, “I don’t have enough capital”…. STOP!
“Debes llevarte a la mesa si quieres prosperar en el mundo de hoy”.
¡He estado allí, he sentido esos mismos miedos pero los superé y ahora estoy viviendo la vida de mis sueños!
“El mundo necesita más emprendedores sociales y creadores de cambio como tú”.
My tips for entrepreneurs
• Know dreaming 
Every success story starts with big dreams. 
• Stay positive, work hard, make it happen
If you do what you love you will find true success, and you will enjoy ir along,
• Go out of your comfort zone
and explore new possibilities.
• Be curious
and always kep looking for new opportunities for business.
• Capitalize on your network
of key contacts.
My secrets to success in business
Do something that improves the lives of others, create your own movement.
Define an authentic brand purpose and your business will thrive.
Think success. Trust yourself. Visualise your goals.
Be curious, perseverant and resilient.
Adapt to change. Challenge yourself. Take risks.
… And you will conquer the world!
A bit about me
I spent 20 years working in marketing for well-known global companies such as Unilever, The Coca-Cola Company, AB InBev and Kraft Foods, gaining valuable experience leading over 20 brands. I had a successful marketing career but one day I woke up and asked myself. What’s my purpose? The answer emerged quickly. I launched Design Junkie in 2016 to help artisans in developing markets keep their traditions of handmade textiles alive, as I saw them slowly dying off around the world. I created a business plan committed to my brand purpose. From there everything took off! I became an Instagram influencer, now leading a tribe of 177.000 followers from all corners of the world. Without meaning to, I had created an organic movement of inspired people who also want to help others. I gradually spent the last two years encouraging people, as well as guiding them, to start and grow their own social businesses.
“Pero sabía que quería impactar a más empresarios que quieren cambiar el mundo”.
The Curious Beetle nació.
And in case you want to know more…
  • I am Argentine by birth but live in London. I moved to London to follow the love of my life, Pranav, a British-Indian who I met while on holidays in Brazil in 2010.
  • Cultural differences were one of the hardest things to overcome when I moved to London, I had to learn the British and Indian culture.
  • I love travelling the world, I have been to about 40 countries, and I really enjoy learning new things and experiencing different cultures.
  • My favourite quote is “Constant Growth is Driven by Constant Evolution”.
  • Social media has taught me that collaboration is a powerful tool for all small business owners, no matter what industry or business you are in.
A marketing specialist dedicated to helping entrepreneurs to create or re-invent brands with positive impact on the world.
I’m a mother and marketing professional. My great challenge in life, being a woman, has been continuing to develop professionally while maintaining a family and raising two children. Despite this, I have had a very successful career and I was recognised as a “Women to Watch” with 16 other top female marketing executives of Argentina. At this point, as proud as I was of my accomplishments, I started to wonder WHY I was working non-stop and what I really wanted from my life. Working with ‘Chivas The Venture – A project for social entrepreneurs’ I discovered that there was a new model in companies, driven by the B Corp movement, focusing efforts on sustainable business. I decided to leave my comfort zone and co-create my own socially responsible business with ‘The Curious Beetle’. In 2018 I entered the community of B Corporation professionals, becoming a B Leader.

“Anyone can become an agent of social transformation. We all have the potential to be protagonists of change in our world and leave a positive impact for the new generations”.

My tips for entrepreneurs
• Know yourself!
And recognise your strengths, find your personal purpose and empower your potential.
• Focus on what you love and put all your passion into it! 
And recognise your strengths, find your personal purpose and empower your potential.
• Create your own work team
And recognise your strengths, find your personal purpose and empower your potential.
• Prepare yourself for failures
And recognise your strengths, find your personal purpose and empower your potential.
My secrets to success in business
Stay organised and dedicate time to plan the key strategies, you will have more chances of success!
Listen to consumers and learn how to adapt and make your business more flexible.
Be adaptable to change: your brand must be able to adapt to survive to the new challenges of the world “keep an open mind.”
Be courageous, take initiative and be a leader. Do not be a spectator, be encouraged to generate the changes that the world needs!
Design your brand with a multiple-territorial approach in mind.
Be an ambassador for your purpose-driven brand.
Find the purpose of your brand
… And leave a positive impact
A bit about me
I have a 20-year marketing career, specialising in FMCGs, specifically the food and beverage categories. Working with multinational companies like Pernod Ricard, Kraft Foods and AB InBev, I have developed and implemented strategies for local and global brands. I have had a very successful marketing career, becoming Marketing Director. I have taught at numerous institutions in Argentina, as well as mentored entrepreneurs at ENDEAVOR Experience Buenos Aires.
“This experience in teaching and coaching has really helped me to spread the message about social entrepreneurism, and to assist people in their journeys to develop purpose-driven business, with success.”
When I took the time to reflect on my past and look to my future, I knew that it was time for a change, and that I could be using my talents to positively impact the world.
“I discovered my passion, the real purpose that motivated me: To be an expert in “marketing with purpose”, spreading passion for brands, with a feminine and human leadership for doing good in the world.”
Then my new challenge, was to make the jump from employee to owner. It was a real change of mindset. I knew that Julieta was totally aligned with my point of view and values in life, that´s why I co-founded ‘The Curious Beetle’ with my closest friend, someone who I love and admire deeply.
And in case you want to know more…
  • I am Argentinean, married to Andres (the artist of the family) and mother of Simon and Rocio (my two great blessings). I really love my family!
  • I was born in Mar del Plata, a seaside city. I love the water, that´s why I am a scuba diver.
  • I love travelling and exploring the world.
  • My hobby is photography.
  • I am extrovert and I really like to meet people of all different ages, origins and sexes.
  • I have two favorite quotes: “the key to success is the attitude” and “the goal is not only to arrive, but also to enjoy the way”
  • I love being able to offer my experience to entrepreneurs.
  • I like to collaborate with people and NGOs, that’s why I always enjoy working to make my dreams a reality.
My tips for entrepreneurs
• Know yourself!
And recognise your strengths, find your personal purpose and empower your potential.
• Focus on what you love and put all your passion into it!
If you do what you love you will find true success, and you will enjoy it along the way.
• Create your own work team
Consider it to be your work ecosystem. The more diverse the better!
• Prepare yourself for failures
Because that is where you learn the most from. Not all the projects I worked on were 100% successful, I was able to learn from my failures and capitalise on them in the future.
A marketing specialist dedicated to helping entrepreneurs to create or re-invent brands with positive impact on the world.
I’m a mother and marketing professional. My great challenge in life, being a woman, has been continuing to develop professionally while maintaining a family and raising two children. Despite this, I have had a very successful career and I was recognised as a “Women to Watch” with 16 other top female marketing executives of Argentina by Adlatina and AdAge in 2016. At this point, as proud as I was of my accomplishments, I started to wonder WHY I was working non-stop and what I really wanted from my life. “I asked myself “what is my purpose in life and work? and what is my contribution to the world?” Working with ‘Chivas The Venture – A project for social entrepreneurs’ I discovered that there was a new model in companies, driven by the B Corp movement, focusing efforts on sustainable business that not only generate profits but also positively impact our world. I realised this was going to be my new challenge, this new movement was something really inspiring where I could put my energy. I decided to leave my comfort zone and co-create my own socially responsible business with ‘The Curious Beetle’, inspiring and encouraging entrepreneurs and small companies to be part of this ever-growing movement of social business. In 2018 I entered the community of B Corporation professionals, becoming a B Leader. Thanks to this, I am now fully aware there are many tools available to create or transform your business towards a positive impact model. It is not a utopia, and it has its own unique set of challenges, but it can be achieved! “Anyone can become an agent of social transformation. We all have the potential to be protagonists of change in our world and leave a positive impact for the new generations”.
And in the case you want to know more…
I am Argentinean, married to Andres (the artist of the family) and mother of Simon and Rocio (my two great blessings). I really love my family! I was born in Mar del Plata, a seaside city. I love the water, that’s why I am a scuba diver. I love travelling and exploring the world, alone or with friends and family. It is a great motivation in my life and the best legacy for my children, who can know the diversity of the world. My hobby is photography. In the year 2018, Gaby Herbestein (TOP 5 Argentinian visual artist) called me to join her team, as the role of strategy and planning, and I agreed to be part of the visual project “Believe to See”. If you dream it, you can achieve it! I am extrovert and I really like to meet people of all different ages, origins and sexes. I have two favourite quotes: “the key to success is the attitude” and “the goal is not only to arrive, but also to enjoy the way”. I love being able to offer my experience to entrepreneurs: to give them good tips on how to learn how to analyse opportunities with their brands, to give talks, workshops, mentoring sessions and classes to students. I like to collaborate with people and NGO´s, that’s why I always enjoy working to make my dreams a reality.
A bit about me
I have a 20-year marketing career, specialising in FMCGs, specifically the food and beverage categories. Working with multinational companies like Pernod Ricard, Kraft Foods and AB InBev, I have developed and implemented strategies for local and global brands such as Absolut, Chivas, MUMM, Cafayate wines, Gatorade, Pepsi, Tropicana – managed teams and created product portfolios with a strong focus on business for both domestic and export markets. I have had a very successful marketing career, becoming Marketing Director in the final three years of my corporate career. I have taught at numerous institutions in Argentina, as well as mentored entrepreneurs at ENDEAVOR Experience Buenos Aires.
This experience in teaching and coaching has really helped me to spread the message about social entrepreneurism, and to assist people in their journeys to develop purpose-driven business, with success.
When I took the time to reflect on my past and look to my future, I knew that it was time for a change, and that I could be using my talents to positively impact the world.
I discovered my passion, the real purpose that motivated me: To be an expert in “marketing with purpose”, spreading passion for brands, with a feminine and human leadership for doing good in the world.
Then my new challenge, was to make the jump from employee to owner. It was a real change of mindset. I knew that I could capitalize on my many years of marketing experience to help others carve a path of triple-impact marketing that leaves a positive impact. I am very grateful for all I have learned and the skills I have gained in all my years of working in large companies, but I was truly passionate about this new challenge that would focus on giving back to society and the world. That is why my priority is to help entrepreneurs, companies in development and the most vulnerable. I knew that Julieta was totally aligned with my point of view and values in life, that´s why I co-founded ‘The Curious Beetle’ with my closest friend, someone who I love and admire deeply.
My secrets to success in business
Stay organised and dedicate time to plan the key strategies, you will have more chances of success!
Listen to consumers and learn how to adapt and make your business more flexible.
Be adaptable to change: your brand must be able to adapt to survive to the new challenges of the world “keep an open mind.”
 Be courageous, take initiative and be a leader. Do not be a spectator, be encouraged to generate the changes that the world needs!
Design your brand with a multiple-territorial approach in mind.
Be an ambassador for your purpose-driven brand.
Find the purpose of your brand
… And leave a positive impact
My advice for entrepreneurs
• Keep dreaming!
Every success story starts with big dreams.
• Stay positive, work hard, make it happen.
If you do what you love you will find true success, and you will enjoy it along the way.
• Create your own work team
Consider it to be your work ecosystem. The more diverse the better!
• Go out of your comfort zone
y explora nuevas posibilidades.
• Be curious
and always keep looking for new opportunities for business.
• Capitalize on your network
of key contacts.
My secrets to success in business
Do something that improves the lives of others, create your own movement.
Define an authentic brand purpose and your business will thrive.
Think success. Trust yourself. Visualise your goals.
Be curious, perseverant and resilient.
Adapt to change. Challenge yourself. Take risks.
…And you will conquer the world! 
A bit about me
I spent 20 years working in marketing for well-known global companies such as Unilever, The Coca-Cola Company, AB InBev and Kraft Foods, gaining valuable experience leading over 20 brands. In that time, I was busy creating and launching a plethora of brands in different industries such as water, pastas, cookies, infusions, beers and home décor in both Argentina and the UK. I specialised in brand innovation and marketing strategy. I had a successful marketing career but one day I woke up and asked myself. What’s my purpose? In my case, the answer emerged quickly. “When I took charge and followed my calling, it changed my life.” I launched Design Junkie in 2016 to help artisans in developing markets keep their traditions of handmade textiles alive, as I saw them slowly dying off around the world. I created a business plan committed to my brand purpose. From there everything took off! I became an Instagram influencer, now leading a tribe of 177.000 engaged followers from all corners of the world. Without meaning to, I had created an organic movement of inspired people who also want to help. My story was published in many magazines and newspapers, I did interviews on radio and blogs, I was invited to talks and events… And soon after, I began to receive messages from entrepreneurs who wanted to know how I had achieved this amazing goal. One of the things I’m often asked is “How on earth did you get started in all this?” For that reason, I gradually spent the last two years encouraging people, as well as guiding them, to start and grow their own social businesses. “But I knew I wanted to impact even more entrepreneurs who want to change the world.” ‘The Curious Beetle’ was born. I co-founded with my closest friend, Alejandra, someone who I admire deeply, professionally and personally, and with whom I am 100% aligned with on vision and values.
A passionate entrepreneur and marketing strategist dedicated to help you to convert your sustainable business idea into a successful reality.
In 2016, I left a long career in the corporate world to pursue my personal purpose and reinvent myself. I gave up the security of the 9-5 to follow my dreams and do something more meaningful with my life… “In the corporate world I was winning, but in the wrong game.” I’m so proud of myself for having the courage to live a life true to myself, not the life that others expected of me. With my ambitions, energy and positive mindset I have since created not one but two successful and socially responsible businesses that have touched thousands of lives. If you are reading this, I am sure you and I have a lot in common… You want to make a difference, but you do not want to sacrifice making a fair living either. You want to create a purposeful brand to inspire others. You want to encourage people to buy your products without being like all the other pushy businesses out there. Maybe you are feeling powerless and thinking ”it’s not the right time”, “I’m too small and the issues are too big”, “I don’t have the skills or the audacity to dream of…”, “I’m really scared of failure”, “I don’t want to lose the stability of my current job”, “I don’t have enough capital”…. STOP! You must bring your whole self to the table if you want to thrive in today’s world. I have been there, I have felt those same fears but overcame them and I’m now living the life of my dreams! The world needs more social entrepreneurs and change-makers like you.
And in the case you want to know more…
I am Argentine by birth but live in London. I moved to London to follow the love of my life, Pranav, a British-Indian who I met while on holidays in Brazil in 2010. Cultural differences were one of the hardest things to overcome when I moved to London, I had to learn the British and Indian culture, I had to switch my language to English, I had to make new friends and embrace a new family. However, I love my new home. I love travelling the world, I have been to about 40 countries, and I really enjoy learning new things, experiencing different cultures and getting to know the life of the locals. I am an introvert masquerading as an extrovert, and I am usually very convincing but the language barrier sometimes plays a tough game. I am a frustrated graphic designer… I didn’t study it, but I love design, and when I can… I try my hand at it… with varying results. My favourite quote is “Constant Growth is Driven by Constant Evolution.” Social media has taught me that collaboration is a powerful tool for all small business owners, no matter what industry or business you are in.

Do you want
to learn more?

By downloading this eBook, you are automatically subscribing to The Curious Beetle newsletter containing: our latest blog posts with tips, tools and trends, upcoming workshops and the latest sustainability news.

Do you want
to learn more?

By downloading this eBook, you are automatically subscribing to The Curious Beetle newsletter containing: our latest blog posts with tips, tools and trends, upcoming workshops and the latest sustainability news.