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How to start or redesign your business betting on the circular economy?
Did you know that a plastic bottle takes an average of 500 years to degrade?

– A plastic bag takes about 150 years.
– Batteries can last between 500 and 1,000 years.

In addition, if we do not deposit them in the correct place, they can be highly polluting.

There are three reasons why the whole world calls to remove the focus from the traditional economic model:

1- Climate change that generates scarce resources
2- Demographic and cultural changes increase pollution
3- Technological improvements facilitate the reuse of waste

Source: olasperu.com

According to the UN, “Once the world economy begins to recover from the pandemic, greenhouse gas emissions, estimated to fall 6% due to the effect of COVID-19, are expected to be higher again. Climate change is not going to stop.”

It is not possible to solve today’s problems with yesterday’s solutions if we try to take care of the finiteness of natural resources and the need to preserve them.

At The Curious Beetle we are convinced that today’s economy needs a re-signification in order to face all the challenges our planet faces.

“As countries focus on rebuilding their economies after COVID-19, recovery plans can shape the 21st century economy to be clean, green, healthy, safe and more resilient,” says the United Nations.

The traditional and linear economy system, based on produce, use and throw away has to be eradicated. In recent years, new models have emerged to develop businesses and within these “new economies” the “circular economy” has emerged, based on reducing the use of resources, prolonging the usefulness of the product, reducing waste production and limiting consumption. of energy.

This is a productive reorientation, where waste is reinserted into the production cycle as secondary raw materials. As it occurs in the natural world where waste does not exist, but matter flows. The residues of one species become food for another.

What efforts must be made to transform waste into raw material?
Redefining the sense of success in the economy, SISTEMA B, arises, a comprehensive sustainability model, which “seeks to provide a solution to social and environmental problems from the business itself, that is, without losing sight of profitability, but generating a positive impact in society.”
What is the goal of the circular economy?
The ultimate goal is to disconnect economic growth from the exploitation of natural resources. And reduce the garbage disposal we generate.
What are the benefits of circular economy for people and companies?

– Improves financial results. It is more profitable to reuse than to create from scratch. Prices are reduced and the sale price falls.

– Create new opportunities for economic growth and employment

– Boost innovation and competitiveness

– Guarantees the security of supply of essential resources

– Fight against climate change

– Limits the environmental impacts of the use of land resources

– Improves the reputation of companies, and the loyalty of the public.

Source: Foundation Ellen MacArthur
Challenging circular economy myths

– It’s not just for businesses. Recycling or repairing products at home, in addition to caring for the environment, translates into saving money.

– Only large companies can do it. If we practice it as individuals, how can SMEs not be able to?

– It involves high costs. You can be creative and innovate.

– Also generate alliances that benefit more than one company.

– Products made from recyclable material are of poor quality. A product presentation without creativity can bring this thought. Today technology and innovation allow us to be surprised.

– Recycling consumes too much energy. There are many examples like tin, aluminum, glass that prove otherwise.

4 Brand heroes of Circular economy

The good news is that these types of models apply to a great diversity of business categories, so we hope it will inspire them to consider it as an option in your new venture or to walk a more sustainable path with your business, choosing a new business unit, new product line or incorporate it into your ongoing business processes.

Although perfection does not exist, we can respect the environment much more by rethinking our production cycle, materials, packaging, distribution, as well as suppliers or the target audience for our products or services.

We inspire you with cases of companies of different categories that provide sustainability to enthuse you in your process of change.

UpCircle, was founded by brothers in the UK to recycle discarded coffee grounds after noticing large amounts thrown away daily. When they discovered their personal purpose, then the business idea emerged. The brand uses discarded ingredients to develop a range of personal care with sustainability at its core, a focus on a circular economy and natural skincare that works. The purpose of UpCircle is to make quality natural products with ingredients that would otherwise have gone to waste.
Evea Ecofashion, a social initiative for sustainable fashion promoted by 3 young people from Peru who propose the production of footwear, handbags and other fashion accessories based on natural latex (vegetable leather), which is obtained from the Amazonian shiringa tree and processed by native communities of the country, among them the Ashánincas. They work with artisans, researchers, engineers, biologists, designers and communities, developing biomaterials for fashion that are sustainable and of high quality.

Compostame, sustainable packaging, created by a team of industrial designers from FADU, UBA in Argentina. They focus on designing and producing viable and sustainable solutions to transform the packaging industry. They seek to generate a positive impact on the community and the environment.

TriCiclos, a chilean engineering and consulting company in the application of circular economy. They created the so-called “clean points”, sorting stations for recyclable materials. With the conviction that garbage is nothing more than a design error that could and should be solved, they became the first B-company in South America. Today, TriCiclos is able to influence the production chain of consumer goods, before the products are created.

First steps with “good practices” towards a circular economy
Do you want a profitable business without damaging the environment and society? If you are interested in starting to walk a more sustainable path in your business, you can contact us.
Alejandra & Julieta Marketing with purpose
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We are
Alejandra & Julieta.

We mentor ethically-focused entrepreneurs, offer marketing consultancy to brands and help people find their purpose, live their values and make a positive impact. 

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