How to find the purpose of your brand to be a force for good

This eBook will give you the tools and techniques to discover, focus and realise your brand purpose – the reason behind your brand existence. This eBook will develop your brand purpose, aligned with your objectives, to create an impactful business.

Purpose-driven companies attract loyal customers and the most passionate employees, build a community of highly motivated stakeholders with a clear strategic direction and promote business growth.

The ‘How to find the purpose of your brand to be a force for good’ is an 88-page toolkit that offers practical guidance and support to future-proof your brand.

Who is this eBook for?
Entrepreneurs, start-ups, small/medium companies and individuals thinking about creating or growing a positive-impact business.
With this eBook you will get
  • Awareness on the key challenges for both people and planet.
  • Insightful inspiration from purpose-driven brands (Brand Heroes).
  • Tools to discover your personal purpose, helping to drive your brand purpose.
  • Step-by-step guidance on how to put purpose at the heart of your business.
  • Knowledge on partnerships that benefit both the company and non-profit organisations (NGOs).
  • Information on how to measure and communicate your positive impact.
What is the content of the eBook?
Every purchase you make from The Curious Beetle will directly benefit children in need in Argentina.


You can pay with credit / debit card or PayPal.

Yes, you can download it as a PDF.

Yes, they are designed to be read from your smartphone, tablet or PC.

Yes, to request the invoice, please email hello@thecuriousbeetle.com with your purchase information.

Not yet – but stay tuned.

You can get advice, support and guidance by hiring a 1 or 2 hour session of personalised mentoring.

Payment: it´s possible to pay with PayPal, credit and debit cards. If you don´t have PayPal, when paying, log in as a PayPal guest user.

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