COMMUNICATION STRATEGY FOR SOCIAL MEDIA

Without strategy, social media doesn’t work. Having a social media communication strategy should be your main method to sell your products or services, promote your brand, build relationships with your audience and measure what your potential customers think about your business.

We will create a social media communication strategy customized for your brand, using the latest digital trends, which will allow you to easily and quickly plan relevant content, to adequately communicate your sustainability initiatives.

• You will make your audience feel interested in your brand which will translate into more social media engagement.
• You will gain visibility by creating quality content and transmitting exactly what you want.
• You will publish regularly, consistently, with clear guidelines.
• You will be able to develop new ideas with a framework.
• You will measure your strategy against specific goals.
• It will help you build and maintain a good reputation.

The more specific your plan is, the more effective your strategy will be.

WHO IS THIS SERVICE FOR?
For brands with a purpose that already manage their content or for brands that are just starting out, with a focus on sustainability, that decide to boost their businesses through solid communication on Social Networks, such as Instagram, LinkedIn, Twitter, Facebook, Pinterest, TikTok etc The communication strategy for social networks will help you not only create communities, increase your brand visibility, grow interactions with your potential customers, but also increase your sales.

WHAT DOES IT INCLUDE?
A communication strategy with a maximum of 4 social media channels (at the client’s choice or our recommendation).

• A brief brand audit will be conducted on the social media channels. This audit will serve as a starting point and will be prioritized based on the relevance and activity level of each social media network. It will be a diagnostic process.
• Definition of the communication audience related to each social media channel.
• Selection of the main social media channels related to the brand: a maximum of 4 channels: TikTok, Instagram, Facebook, LinkedIn, Pinterest, Twitter, Youtube.
• Definition of the SMART communication objective by social media platform for 3 months.
• Brand tone of voice.
• Content Strategy:
  • Definition and prioritization of the 5 strategic content pillars and their roles.
  • Inspirations of visual expression of the content for each pillar.
  • Content ideas for each pillar with links for execution inspirations.
  • Definition of publications frequency by social media channel.
  • Editorial calendar of 3-month publications for each platform.

ESTIMATED TIME:
4 weeks from the time the client submits the responses to the initial form we send.

WORK DYNAMICS

1 – Once the service is purchased, The Curious Beetle will send a form to be completed by the client to learn more about your business, its positive impact, your initiatives related to sustainability, competitors, challenges, resources and objectives.

2 – Upon receiving the form with the answers, if necessary, you will be asked to clarify doubts via email or video call.

3 – The process of creating the communication strategy for social media channels will begin.

4 – We will send an email with the presentation of the Social Media communication strategy. It will be a PDF document with our specific recommendation for the business. We will be as clear as possible so that you can implement the strategy with the company’s own resources. A few days after sending the email, we will coordinate a video call meeting with the person assigned to the project to answer concerns and receive feedback if it is necessary to adjust something in the document and send it again via email.

REQUIREMENTS
Complete the form sent by The Curious Beetle that includes, among others: detail of products or services, purpose and positive impact and brand’s value proposition, target, values and brand personality, themes that are normally supported to create content , Instagram accounts or publications that are inspirational for you to take as a reference, definition of the 4 most important social media channels.