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6 pasos para definir y encontrar tu Target

$ 15.00


With this resource we donate 2% of our turnover to Haciendo Camino Foundation.

This practical guide will assist you in identifying your target market. Defining your target is essential for any successful strategy, and we are here to guide you through every step.


We understand that defining your target market can be an overwhelming challenge. If you’re building a brand, it can be quite complex to have precise data about your target market, especially when you’re in the early stages and haven’t yet gathered real information about your potential customers.

If you already have an established brand and possess valuable information about your current customers, you likely need to enhance your understanding of the target and adjust your strategies accordingly.

That’s why we’ve created this practical guide “6 Pasos para definir y encontrar tu target”, where over the course of 75 pages, you can get to know your target market. This will enable you to provide personalised solutions and experiences, resulting in loyalty and strong sales.

Additionally, we provide a practical example from THE CURIOUS BEETLE to inspire you.

Who is it for?

Entrepreneurs, startups, and small to medium-sized businesses in need of defining and identifying their target market, whether for businesses in the process of creation or for those already in operation.

With this practical guide you will receive:

You will gain a profound understanding of what consumer insight and target mean, and why it is essential to define them.
Furthermore, we will provide you with a proven tool for defining your target, allowing you to focus on a specific group and achieve a significant impact with your brand.

What is the content of the practical guide?

    • What is consumer need?
    • What is the target market? The importance of defining it.
    • What do we need to know about our target market?
    • The role of artificial intelligence in adding value to target definition.
    • Detailed explanation of each of the 6 steps to guide you in the process of defining and identifying your target.
    • Practical example of: Consumer insight, target, empathy map, and buyer persona applied to THE CURIOUS BEETLE brand.
    • Template for creating: consumer insight, target, empathy map, and buyer persona for your brand.
    • Bonus: What is generational segmentation?

For each purchase you make to The Curious Beetle we donate meals to children in need in the North of Argentina.


Which payment methods do you accept?
You can pay with credit/debit card or PayPal.
Can I download the Practical Guide?
Yes, you can download it as a PDF.
Can I access the Practical Guide from multiple devices?
Yes, the Practical Guide is designed to be read from your cell phone, PC or tablet. Although we recommend you to read it from your PC.
Can you issue an invoice for the purchase of the Practical Guide?
Yes, you can download the invoice from the email you’ll receive for the confirmation of your purchase.
Can I have a personalized service to develop my brand positioning strategy?
Yes, we would be delighted to help you develop your brand positioning strategy. Please, click here for more information: https://thecuriousbeetle.com/en/resourses/brand-positioning-strategy/ or write to hello@thecuriousbeetle.com. We would love to help you!



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