Content Strategy for Instagram

What is it?

In this course, Julieta will teach you the step-by-step to create Instagram content that’s valuable for your audience.

Elaborating creative and attractive Posts implies learning to produce, edit and schedule content that helps you accomplish your brand’s goals on Instagram.

Planning and strategy are your allies to create Instagram content. You’ll only reach your goals if you know what mobilises your potential customers, and create a differential and winning value proposal.

What does it include?

These are all the contents of the course


– Presentation
– Influences

Trends. Your Community, Competition and Value Proposal.

– Trends and predictions on Instagram

– Your community. Define and get to know your potential customers to understand how to attract them.

– Your competition. Analyze their communication to learn and differentiate yourself.

– Your value proposal. What makes my brand unique?

Plan Your Content

– Setting goals for our communication on Instagram.

– Defining what we’re going to talk about on our Instagram account.

– Development of content ideas for the Posts of each pillar.

Creating the Visual Guidelines of Your Brand

– Define the look and feel of your brand (Moodboard)

– Creation of your visual identity

Production of Content Ideas

– Planning and production of the multimedia material

– Captions

– Production by format: Carousels, Reels, Stories and Videos

– Scheduling of content


Evaluate and Optimise

– Metrics to analyze on Instagram

– How to analyze Instagram statistics.



You will create a content calendar with the publications planned for 15 days.
You will share your feed with the last 9 publications of your Instagram account showing the visual consistency of your gallery and how you have incorporated your graphic identity to your publications.
When you have incorporated everything you have learned in the course, you will share two publications from your Instagram account in different formats.

Who is the course aimed at?

Content creators, freelancers, entrepreneurs, community managers, brand owners and all kinds of creative people with the intention to learn about how to position themselves on Instagram successfully.


All you need is a phone and willingness to learn about Instagram. It is ideal if you’ve incorporated some basic marketing concepts such as “potential customer” or “visual identity”, as well as a little Instagram experience, to take the most out of it.


What am I buying?

You’re buying the access to the Domestika Course “Content Strategy for Instagram”.

Is it more advanced than Julieta Tello’s Domestika Course “Brand Strategy on Instagram”?

It’s not only more advanced and up-to-date, but also delves into specific topics of value content, giving many more tools to elaborate Posts that will allow you to achieve your goals on Instagram.

Is this course updated to the last changes on Instagram?

This course includes Instagram updates up to October 20, 2021.

Which is the format of the course?

The course consists of 22 videos where all the content is explained, and at the end of each unit you’ll find tasks for you to apply all you’ve learned to your own brand, as well as many additional downloadable resources.

In which languages can I purchase it?

The course is recorded in Spanish and subtitled in Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

Can I purchase it now and take it later on?

Of course. The modality of the course is 100% online. They’re pre-recorded videos, so you can start and finish it whenever you want to. You set the pace. You can go back and watch what interests you, skip what you already know, interact in the forum with the community that is taking or has already taken the course, solve doubts, share your projects and much more.

Does the course apply to products and services?

Yes, this course is for any brand that wishes to show itself on Instagram, whether it’s products or services. Although the example shown is a service, it has been thought to be representative of both product and service brands.

Are certificates issued once the course is finished?

Yes. When you complete all the units of the course you’ll instantly receive your personalised certificate of attendance delivered by DOMESTIKA. You can see all your certificates going to the “Certificates” section in your Domestika profile. You can download the certificates in PDF and share the link online.

Which are the payment methods of the course?

Payment with credit/debit card

To sign up to Domestika courses you can make the payment with any credit or debit card, as long as it’s enabled to shop online in international stores.

To do so, you must select the Card payment method after adding the course or courses you want to buy to your shopping cart and complete the information requested.

Payment with PayPal

You can use your PayPal account to sign up for the courses. This platform does not require you to use a card, as you can also associate your bank account, and from there the transfer for the course’s amount will be made.

I have a problem with the purchase

If you’ve got drawbacks linked to Customer Support, you’ve got to write to hola@domestika.org so they can solve it on the go.

I’ve made a purchase and nothing has arrived

When you bought the course, you had to register your account in Domestika, whether it’s with “Sign up with Facebook” or entering an username and password.

You simply have to enter domestika.org and press “Enter” up to the right. Once you’ve clicked on it, log in with Facebook or enter your username and password and you can now access the course.

In case it’s not working, write to hola@domestika and they will solve it for you 🙂

For each purchase you make to The Curious Beetle we donate meals to children in need in Argentina.