7 video calls with Alejandra

7 sessions of 1 hour each

What ‘s the price?



For whom is it?

Mentoring Programme for entrepreneurs, professionals, startups, small and medium businesses and people who are thinking of creating or growing a positive impact business with marketing strategies for entrepreneurs.

What will you obtain?

Through this business coaching, we’ll work together to create a marketing strategy for entrepreneurs that adapts to your business, aligning your personal purpose to the positioning of your brand, creating a SWOT and a CANVAS for your business and developing a solid marketing plan so you know exactly how to make your brand grow in the long term.

How does it work?

Once you make the payment, you can book your first 1 hour session. Although our Programme is designed by Julieta and Alejandra, in the video calls only Alejandra participates, so you can book the date in her agenda.

If you’ve got any doubt you can write to hello@thecuriousbeetle.com

During the first session, we’ll coordinate the dates for the remaining sessions.

Discover the content of each business coaching for entrepreneurs session

60 minutes:

General organization of the Programme in relation to the problems identified, to achieve the covering of the key aspects of the brand. Analysis of inspiration cases. Sending of templates and reading material (e-books The Curious Beetle).

60 minutes:

Revision of the tasks from the previous session.

SWOT analysis: Strengths, Weaknesses, Opportunities and Threats to achieve a holistic understanding of the business. CANVAS model of the business: Analysis of the business opportunity and trends of the industry and/or consumer habits. Definition of the business’ goals. Positive Impact Model. Marketing Mix Summary: Products/Services, Sales Channels, Communication, Commercial Strategy. Target Audience definition. Benchmarking of brands and competitors. Alliances and collaborations. Primary risks analysis and how to approach them. Prioritization of key milestones.

60 minutes:

Revision of tasks from the previous session.

Brand positioning: brand’s purpose and positive impact.

Definition of purchase and consumption target.

Consumer’s Empathy Map to deepen the knowledge of the target.

Definition of values and beliefs of the brand. Brand’s personality. Functional, emotional and symbolic benefits and reasons for the client to believe in them. Competitive advantage.

60 minutes:

Revision of tasks from the previous session.

Organization of the portfolio strategy for years 1, 2 and 3, in relation to the business goals. Roles and key targets of each product/service. Definition of prices and online/offline sales channels.

60 minutes:

Revision of tasks from the previous session.

Communication strategy: name of the brand. Logo and brand image, key aspects to create the visual identity. Colour palette, typographies. Photos and videos for social media and websites. Storytelling of the brand.

60 minutes:

Revision of tasks from the previous session.

Communication strategy: Creation of the content strategy for Instagram. Content pillars of the brand, content ideas, planning and scheduling of posts.

60 minutes:

Revision of tasks from the previous session.

Development of a website, aligned to the positioning and portfolio of the brand. Map of the site (key sections), blog, email marketing, basic knowledge about SEO for text creation on the website. Other communication actions. Press and key alliances (ambassadors, influencers, co-branding, etc.)

For each purchase you make on The Curious Beetle we donate meals to children in need in Argentina.

You can pay with credit/debit card or Paypal.
If you don’t have PayPal, when you manage the payment, log in as a guest user.


Can I choose my mentor?

Although Julieta and Alejandra prepare together all the Mentoring Sessions for Entrepreneurs, in the video-call only Alejandra participates. For this reason, only Alejandra’s agenda is available to book the session.

What is the benefit of having a mentor? Why is it important?

The experience of having a good entrepreneur mentor is invaluable. A mentor can guide you in the decision-making of your business, so you can be more efficient, optimize your resources and gain more confidence to take your business ahead.

How should I prepare for my Mentoring Session?

Once the payment is made, the system automatically sends a 10-question questionnaire. We need you to send the answers at least 3 business days before the video-call, so we can prepare for the session.

What is the platform recommended by The Curious Beetle for the video-call?

Our recommended platform is ZOOM, however, we can adapt to other options such as Google Hangouts, Skype etc.

What payment methods do you accept?

You can pay with credit/debit card or Paypal.

Can you issue an invoice for the purchase of the Mentoring Session?

Yes, to request the invoice, send us an e-mail to hello@thecuriousbeetle.com with the information of your purchase.