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3 reasons why the conscious consumer is not just a trend

Welcome to the world of conscious shopping, an ever-growing global movement making profound changes to the way we consume goods and services every single day. The environmental decline of our planet has left an indelible impression on millennial and centennial generations, who consistently choose ethical businesses over well-known, multi-national corporate companies.

Businesses understand the importance of aligning with these consumers’ needs, with big companies adding ethical, fair trade, vegan or natural options to their portfolios. Some are even acquiring small eco and/or ethically focussed brands to spearhead their new strategies.

There is so much opportunity for small-to-large businesses to find new, out-of-the-box solutions to attract conscious consumers.

This is more than a trend – this is the world we now live in. Expect to hear more about these three subjects in 2019.

1. The War on Plastic

If you were shocked by the image of the seahorse with its tail wrapped around a cotton bud, you’re not alone – the photo has left a profound impact on consumers around the world. If you haven’t seen it, Google it – it won’t be hard to find. It was taken by a photographer while snorkelling off the coast of Indonesia in 2016 and quickly went viral.

It has became the poster-child for plastic pollution and raised much-needed publicity about mass-market consumption and its impact on the environment. Importantly, it raised awareness of the impact of plastic, particularly single-use plastics, and its journey from rubbish bins to the oceans. Approximately eight million new pieces of plastic are washed up on shores every single day.

Zero plastics, zero waste or low waste have become more than buzzwords, they have become an opportunity for entrepreneurs to develop brands and innovation that battle the plastic problem.

Plastic-free personal care products like Ethique, a brand from New Zealand, focus on the concept of ‘bars not bottles’, offering solid bars to avoid plastic consumption.

Earth.Food.Love. is a zero-waste supermarket in the UK, encouraging people to consume in a way that ‘doesn’t cost the earth’. It sells food through reusable jars and offering products with non-plastic packaging that are compostable, reusable and ethically made.

The war on waste is in full swing, and consumers are questioning the amount and type of packaging that brands are using. This is a fantastic opportunity for entrepreneurs. 

2. The Slow Fashion Movement

The concepts of ethical, slow and eco fashion have been gaining momentum over the years and have become mainstream. With the help of the Fashion Revolution campaign in 2017, the ethical and environmental impact of manufacturing clothes for the fast fashion industry is now at the forefront of consumers’ concerns.

Retail giants create and promote urgency to purchase more than we require. The vast majority of products are made by workers in developing countries on low wages, often working long hours or in unsafe work conditions.

Slow fashion, on the other hand, aims to create fewer but higher quality, eco-friendly and ethically sourced products, with workers paid fairly and in safe conditions. Greater appreciation is placed on each purchase, creating deeper connections with clothes and accessories instead of another short-term addition to your wardrobe. 

Lyst reports a 47% increase in consumers looking for clothing with ethical and style credentials. Ethical shoe brand Veja took the number one spot in the ‘Insta brands’ ranking with fellow ethical fashion brand Nanushka in number 7 spot.

Consumers have started demanding more transparency from retailers – the hashtag #whomademyclothes, for example, has already led to significant scrutiny on social platforms. Young and emerging brands such as Know the Origin and Dutch brand Mud Jeans in particular are flourishing from a surge in interest in fashion provenance. 

There is a huge opportunity for social entrepreneurs who want to develop a sustainable business model around the slow fashion industry and make a more positive impact on both people and planet.

3. Plant-based diets 
and the rise of veganism

Veganism has gone mainstream in Britain. High Street bakery Greggs caused an almighty uproar (and earned tonnes of free publicity) courtesy of their vegan sausage roll, while multi-national Unilever has rolled out vegan ice cream.

A recent study in the journal Science found avoiding meat and diary products is the biggest single way of reducing an individual’s environmental impact on the planet. Over 60% of agriculture’s global greenhouse gas emissions comes from livestock farming alone. 

Movements like Veganuary, a campaign that urges carnivores and vegetarians to choose a plant-based diet at the start of the year for a month, have seen more and more carnivores eschewing meat in favour of healthier and greener choices.

And as a consequence, supermarket shelves are changing, with more and more dairy and meat alternatives emerging to deliver the ever-growing demand for sustainable options. The proof is in the statistics. As of 2018, the total value of the UK plant-based market was £443 million and over $3.1 billion in the US.

The opportunities for social entrepreneurs in this space is huge. The global market of vegan cheese is expected to be worth just under $4 billion by 2024 and pea protein with $104 million by 2026.

The conscious shopping movement is here to stay. It’s not a trend, it’s a new way of living to lessen our impact on the planet and ensure all people are treated equally. It aims to slow down and eradicate the damage of our consumption.

And the corporate world has cottoned on to its potential. However, multi-nationals will need prove they’re not jumping on the bandwagon solely for profits. If consumers believe big businesses are not embracing positive change, their products will remain on the shelves.

Are you a social entrepreneur or do you have aspirations to be one?

Tell us about what’s driving you in this space! 

We are
Alejandra & Julieta.

We mentor ethically-focused entrepreneurs, offer marketing consultancy to brands and help people find their purpose, live their values and make a positive impact. 

Find that balance
between purpose
and profit that
you have been
looking for.

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  • Hoy te contamos sobre nuestras sesiones de mentorías personalizadas. ¿Para quienes están destinadas nuestras mentorías?
Para emprendedores, startups, pequeñas y medianas empresas y personas que piensan en crear o hacer crecer un negocio de impacto positivo. ¿Qué temas analizamos?
✅Aportamos claridad para desarrollar mejor tu negocio, con las estrategias precisas para crecer, considerando también la mirada hacia el triple impacto en los negocios (rentabilidad, sociedad y medio-ambiente).
✅Damos soporte para que puedas identificar exactamente lo que funciona para tu negocio y cómo abordar todos los desafíos que tengas por delante.
✅Hacemos asesoramiento en marketing integral, para detectar el potencial a futuro de tu marca.
✅Buscamos nuevas ideas, herramientas y consejos prácticos para tu negocio.
✅Te damos inspiración de otras marcas de categorías afines o complementarias.
✅Y damos feedback general sobre tus ideas. 
Podés contratar nuestros servicios de 1 hora de memtoria USD 150 o un programa de mentoria Ad Hoc donde podemos abarcar un plan integral para tu marca.

Si estás interesado escribinos a hello@thecuriosbeetle.com y te mandamos información adicional.

Y no te olvides que por cada compra que realices a The Curious Beetle beneficias directamente a los niños necesitados en Argentina.❤🙆‍♀️
  • ¡Hoy queremos darles las muchas gracias a las 7990 personas que eligieron comprar el curso de “Estrategia de marca en Instagram” que creamos para @domestika y que es Top de ventas!💪
Estamos muy felices por los resultados logrados y además porque gracias a este curso muchos de ustedes nos han conocido y hoy son parte de nuestra querida comunidad de @Thecuriousbeetle.❤
Estos son algunos de los comentarios de los emprendedores que ya han hecho finalizado el curso, así que los compartimos con todos ustedes.
“Estrategia de marca en Instagram” es un curso, donde aprenderás el paso a paso de cómo crear una estrategia de Instagram exitosa para tu marca, gestionando tu perfil como un profesional con el objetivo de conseguir resultados tangibles. Además hay miles de tips y secretos usando el ejemplo de @design.junkie, marca creada por Julieta.
Los que aún no lo ha hecho o quieren recomendarlo a algún emprendedor que lo pueda necesitar, pueden acceder al link desde la biografía de nuestro perfil.👆
  • ¿Sabías que es 1% for the Planet @1percentftp?

Muchas personas nos consultan sobre cuales son las opciones a considerar para ayudar a crear impacto positivo con sus marcas. ¡Hoy les presentamos esta gran iniciativa global que invita a colaborar a todos los que quieran sumarse!

Todo comenzó cuando dos grandes emprendedores se conocieron y se unieron por su amor compartido por la naturaleza y el aire libre.  Cuando tomaron consciencia de todas las problemáticas ambientales del planeta y todo lo que la naturaleza les había aportado a ellos, pensaron en cómo hacer para devolver  algo a cambio.
Por eso en el 2002, Yvon Chouinard, fundador de @Patagonia, y Craig Mathews, fundador de @blueribbonflies , crearon 1% para el Planeta y comenzaron un movimiento global @1percentftp
La misión de 1% for the Planet es ayudar  a recaudar  fondos  y conseguir personas que quieran colaborar, y de esa manera poder hacer donaciones con impacto que ayuden  a nuestro planeta. Desde sus comienzos ya han aportado más de USD 225M en apoyo a ONG´s sin fines de lucro, comprometidas con causas para proteger el  medio ambiente.
La red es global y diversa, para que cualquiera pueda generar un impacto, tanto las personas individuales como las empresas /marcas.
Actualmente cuentan con más de 2.000 miembros, en más de 60 países, que se unen para proteger el futuro de nuestro planeta.
Si te interesa conocer más sobre 1% for the Planet, puedes consultar en su website:
https://www.onepercentfortheplanet.org/
  • ¿Sabías que son los Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas? 
El 25 de septiembre de 2015, los líderes mundiales  de 193 países adoptaron un conjunto de objetivos globales para erradicar la pobreza, proteger el planeta y asegurar la prosperidad para todos como parte de una nueva agenda de desarrollo sostenible.
Estos 17 ODS tienen 169 metas de carácter integrado e indivisible que abarcan las esferas económica, social y ambiental para ser cumplidos entre todos antes del 2030. Son los retos más importantes para la humanidad, para dar soluciones a las problemáticas del mundo.
¡Tenemos solo 10 años para cumplirlos! 
Los compartimos para ayudarte a identificar cuáles son los objetivos que más hacen sentido contigo y tu marca/negocio y seguramente te ayudarán también a definir tu propósito personal. 
Te invitamos a que visites la website de las Naciones Unidas y descubras en profundidad de que se tratan: 
https://www.un.org/sustainabledevelopment/es/objetivos-de-desarrollo-sostenible/
  • La moda de manera responsable tambien ea posible! Hoy te contamos el caso @greenforestwear

Adhiriéndose al movimiento del Slow Fashion, @greenforestwear es una tienda online de moda masculina sostenible que cree firmemente en que las pequeñas acciones que hacemos hoy tendrán un impacto positivo y enorme en el futuro. Joaquín y Clara, sus fundadores, quieren comunicar que existe una alternativa al modelo actual de la industria textil,  buscando soluciones cada vez mejores y más justas en el camino hacia un estilo de vida más sostenible sin tener que renunciar a un buen diseño de producto.

La marca colabora con distintas comunidades agrícolas de la India, propiciando así un modelo productivo más justo y seguro para los integrantes que las componen y también se involucra en la totalidad de la vida de sus prendas. Por un lado garantizan que desde la semilla hasta su fabricación cumplen con una estandarización consciente en lo que a modelos medioambientales y sociales se refiere, consiguiendo así una prenda libre de agentes tóxicos, hipoalergénica y con un sentido responsable, por otro lado, colaboran en proyectos de reforestación de bosques y parques, de hecho, con la compra de cada camisa, remera o jogging ecológicos, le regalan al comprador un árbol para ser plantado y cuidado. Este árbol se encargará de absorber el CO2 que emite la prenda con su mantenimiento (lavado, planchado, etc.). Además @geenforestwear realiza sus propias reforestaciones colaborando con Ayuntamientos, ONG’s y empresas destinadas a esta acción y desde Diciembre de 2017 hasta este año llevan 3810 árboles plantados.
@greenforestwear lleva a cabo procesos que reafirman su compromiso con garantizar que sus prendas están confeccionadas cuidando cada detalle, ofreciendo alta calidad, protegiendo siempre los procesos productivos y a las personas que hacen posible la realización final de la prenda. ¡Inspírate con esta innovadora marca, para animarte a crear una marca de impacto positivo!♻️🌍
  • Te compartimos 8 habitos que te ayudarán a impulsar tu negocio hacia el éxito. 
Contanos si ya seguías alguno de ellos. .
.
.
.
.
#marketingdigital #marcaconproposito #emprendedorsocial#tripleimpacto #smallbusinesstips #marketingonline #smallbusiness #marketingtips #mujeremprendedora #marketingstrategy #mujeresemprendedoras #emprendedoras #womeninbusiness #digitalmarketing #emprendedora #ladyboss #girlboss#mujersinjefe#tupuedes#negociosdigitales#emprendertransforma#negociopropio #jovenesemprendedores #jovenessinjefes#mujeresempresaria #marketingconproposito#mujerempresaria#mundoemprendedor #actitudmillonaria#marcapersonal

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A passionate entrepreneur and marketing strategist dedicated to help you to convert your sustainable business idea into a successful reality.
In 2016, I left a long career in the corporate world to pursue my personal purpose and reinvent myself. I gave up the security of the 9-5 to follow my dreams and do something more meaningful with my life… I am sure you and I have a lot in common… You want to make a difference, but you do not want to sacrifice making a fair living either. You want to create a purposeful brand to inspire others. You want to encourage people to buy your products without being like all the other pushy businesses out there. Maybe you are feeling powerless and thinking ”it’s not the right time”, “I’m too small and the issues are too big”, “I don’t have the skills or the audacity to dream of…”, “I’m really scared of failure”, “I don’t want to lose the stability of my current job”, “I don’t have enough capital”…. STOP!
“Debes llevarte a la mesa si quieres prosperar en el mundo de hoy”.
¡He estado allí, he sentido esos mismos miedos pero los superé y ahora estoy viviendo la vida de mis sueños!
“El mundo necesita más emprendedores sociales y creadores de cambio como tú”.
My tips for entrepreneurs
• Know dreaming 
Every success story starts with big dreams. 
• Stay positive, work hard, make it happen
If you do what you love you will find true success, and you will enjoy ir along,
• Go out of your comfort zone
and explore new possibilities.
• Be curious
and always kep looking for new opportunities for business.
• Capitalize on your network
of key contacts.
My secrets to success in business
Do something that improves the lives of others, create your own movement.
Define an authentic brand purpose and your business will thrive.
Think success. Trust yourself. Visualise your goals.
Be curious, perseverant and resilient.
Adapt to change. Challenge yourself. Take risks.
… And you will conquer the world!
A bit about me
I spent 20 years working in marketing for well-known global companies such as Unilever, The Coca-Cola Company, AB InBev and Kraft Foods, gaining valuable experience leading over 20 brands. I had a successful marketing career but one day I woke up and asked myself. What’s my purpose? The answer emerged quickly. I launched Design Junkie in 2016 to help artisans in developing markets keep their traditions of handmade textiles alive, as I saw them slowly dying off around the world. I created a business plan committed to my brand purpose. From there everything took off! I became an Instagram influencer, now leading a tribe of 177.000 followers from all corners of the world. Without meaning to, I had created an organic movement of inspired people who also want to help others. I gradually spent the last two years encouraging people, as well as guiding them, to start and grow their own social businesses.
“Pero sabía que quería impactar a más empresarios que quieren cambiar el mundo”.
The Curious Beetle nació.
And in case you want to know more…
  • I am Argentine by birth but live in London. I moved to London to follow the love of my life, Pranav, a British-Indian who I met while on holidays in Brazil in 2010.
  • Cultural differences were one of the hardest things to overcome when I moved to London, I had to learn the British and Indian culture.
  • I love travelling the world, I have been to about 40 countries, and I really enjoy learning new things and experiencing different cultures.
  • My favourite quote is “Constant Growth is Driven by Constant Evolution”.
  • Social media has taught me that collaboration is a powerful tool for all small business owners, no matter what industry or business you are in.
A marketing specialist dedicated to helping entrepreneurs to create or re-invent brands with positive impact on the world.
I’m a mother and marketing professional. My great challenge in life, being a woman, has been continuing to develop professionally while maintaining a family and raising two children. Despite this, I have had a very successful career and I was recognised as a “Women to Watch” with 16 other top female marketing executives of Argentina. At this point, as proud as I was of my accomplishments, I started to wonder WHY I was working non-stop and what I really wanted from my life. Working with ‘Chivas The Venture – A project for social entrepreneurs’ I discovered that there was a new model in companies, driven by the B Corp movement, focusing efforts on sustainable business. I decided to leave my comfort zone and co-create my own socially responsible business with ‘The Curious Beetle’. In 2018 I entered the community of B Corporation professionals, becoming a B Leader.

“Anyone can become an agent of social transformation. We all have the potential to be protagonists of change in our world and leave a positive impact for the new generations”.

My tips for entrepreneurs
• Know yourself!
And recognise your strengths, find your personal purpose and empower your potential.
• Focus on what you love and put all your passion into it! 
And recognise your strengths, find your personal purpose and empower your potential.
• Create your own work team
And recognise your strengths, find your personal purpose and empower your potential.
• Prepare yourself for failures
And recognise your strengths, find your personal purpose and empower your potential.
My secrets to success in business
Stay organised and dedicate time to plan the key strategies, you will have more chances of success!
Listen to consumers and learn how to adapt and make your business more flexible.
Be adaptable to change: your brand must be able to adapt to survive to the new challenges of the world “keep an open mind.”
Be courageous, take initiative and be a leader. Do not be a spectator, be encouraged to generate the changes that the world needs!
Design your brand with a multiple-territorial approach in mind.
Be an ambassador for your purpose-driven brand.
Find the purpose of your brand
… And leave a positive impact
A bit about me
I have a 20-year marketing career, specialising in FMCGs, specifically the food and beverage categories. Working with multinational companies like Pernod Ricard, Kraft Foods and AB InBev, I have developed and implemented strategies for local and global brands. I have had a very successful marketing career, becoming Marketing Director. I have taught at numerous institutions in Argentina, as well as mentored entrepreneurs at ENDEAVOR Experience Buenos Aires.
“This experience in teaching and coaching has really helped me to spread the message about social entrepreneurism, and to assist people in their journeys to develop purpose-driven business, with success.”
When I took the time to reflect on my past and look to my future, I knew that it was time for a change, and that I could be using my talents to positively impact the world.
“I discovered my passion, the real purpose that motivated me: To be an expert in “marketing with purpose”, spreading passion for brands, with a feminine and human leadership for doing good in the world.”
Then my new challenge, was to make the jump from employee to owner. It was a real change of mindset. I knew that Julieta was totally aligned with my point of view and values in life, that´s why I co-founded ‘The Curious Beetle’ with my closest friend, someone who I love and admire deeply.
And in case you want to know more…
  • I am Argentinean, married to Andres (the artist of the family) and mother of Simon and Rocio (my two great blessings). I really love my family!
  • I was born in Mar del Plata, a seaside city. I love the water, that´s why I am a scuba diver.
  • I love travelling and exploring the world.
  • My hobby is photography.
  • I am extrovert and I really like to meet people of all different ages, origins and sexes.
  • I have two favorite quotes: “the key to success is the attitude” and “the goal is not only to arrive, but also to enjoy the way”
  • I love being able to offer my experience to entrepreneurs.
  • I like to collaborate with people and NGOs, that’s why I always enjoy working to make my dreams a reality.
My tips for entrepreneurs
• Know yourself!
And recognise your strengths, find your personal purpose and empower your potential.
• Focus on what you love and put all your passion into it!
If you do what you love you will find true success, and you will enjoy it along the way.
• Create your own work team
Consider it to be your work ecosystem. The more diverse the better!
• Prepare yourself for failures
Because that is where you learn the most from. Not all the projects I worked on were 100% successful, I was able to learn from my failures and capitalise on them in the future.
A marketing specialist dedicated to helping entrepreneurs to create or re-invent brands with positive impact on the world.
I’m a mother and marketing professional. My great challenge in life, being a woman, has been continuing to develop professionally while maintaining a family and raising two children. Despite this, I have had a very successful career and I was recognised as a “Women to Watch” with 16 other top female marketing executives of Argentina by Adlatina and AdAge in 2016. At this point, as proud as I was of my accomplishments, I started to wonder WHY I was working non-stop and what I really wanted from my life. “I asked myself “what is my purpose in life and work? and what is my contribution to the world?” Working with ‘Chivas The Venture – A project for social entrepreneurs’ I discovered that there was a new model in companies, driven by the B Corp movement, focusing efforts on sustainable business that not only generate profits but also positively impact our world. I realised this was going to be my new challenge, this new movement was something really inspiring where I could put my energy. I decided to leave my comfort zone and co-create my own socially responsible business with ‘The Curious Beetle’, inspiring and encouraging entrepreneurs and small companies to be part of this ever-growing movement of social business. In 2018 I entered the community of B Corporation professionals, becoming a B Leader. Thanks to this, I am now fully aware there are many tools available to create or transform your business towards a positive impact model. It is not a utopia, and it has its own unique set of challenges, but it can be achieved! “Anyone can become an agent of social transformation. We all have the potential to be protagonists of change in our world and leave a positive impact for the new generations”.
And in the case you want to know more…
I am Argentinean, married to Andres (the artist of the family) and mother of Simon and Rocio (my two great blessings). I really love my family! I was born in Mar del Plata, a seaside city. I love the water, that’s why I am a scuba diver. I love travelling and exploring the world, alone or with friends and family. It is a great motivation in my life and the best legacy for my children, who can know the diversity of the world. My hobby is photography. In the year 2018, Gaby Herbestein (TOP 5 Argentinian visual artist) called me to join her team, as the role of strategy and planning, and I agreed to be part of the visual project “Believe to See”. If you dream it, you can achieve it! I am extrovert and I really like to meet people of all different ages, origins and sexes. I have two favourite quotes: “the key to success is the attitude” and “the goal is not only to arrive, but also to enjoy the way”. I love being able to offer my experience to entrepreneurs: to give them good tips on how to learn how to analyse opportunities with their brands, to give talks, workshops, mentoring sessions and classes to students. I like to collaborate with people and NGO´s, that’s why I always enjoy working to make my dreams a reality.
A bit about me
I have a 20-year marketing career, specialising in FMCGs, specifically the food and beverage categories. Working with multinational companies like Pernod Ricard, Kraft Foods and AB InBev, I have developed and implemented strategies for local and global brands such as Absolut, Chivas, MUMM, Cafayate wines, Gatorade, Pepsi, Tropicana – managed teams and created product portfolios with a strong focus on business for both domestic and export markets. I have had a very successful marketing career, becoming Marketing Director in the final three years of my corporate career. I have taught at numerous institutions in Argentina, as well as mentored entrepreneurs at ENDEAVOR Experience Buenos Aires.
This experience in teaching and coaching has really helped me to spread the message about social entrepreneurism, and to assist people in their journeys to develop purpose-driven business, with success.
When I took the time to reflect on my past and look to my future, I knew that it was time for a change, and that I could be using my talents to positively impact the world.
I discovered my passion, the real purpose that motivated me: To be an expert in “marketing with purpose”, spreading passion for brands, with a feminine and human leadership for doing good in the world.
Then my new challenge, was to make the jump from employee to owner. It was a real change of mindset. I knew that I could capitalize on my many years of marketing experience to help others carve a path of triple-impact marketing that leaves a positive impact. I am very grateful for all I have learned and the skills I have gained in all my years of working in large companies, but I was truly passionate about this new challenge that would focus on giving back to society and the world. That is why my priority is to help entrepreneurs, companies in development and the most vulnerable. I knew that Julieta was totally aligned with my point of view and values in life, that´s why I co-founded ‘The Curious Beetle’ with my closest friend, someone who I love and admire deeply.
My secrets to success in business
Stay organised and dedicate time to plan the key strategies, you will have more chances of success!
Listen to consumers and learn how to adapt and make your business more flexible.
Be adaptable to change: your brand must be able to adapt to survive to the new challenges of the world “keep an open mind.”
 Be courageous, take initiative and be a leader. Do not be a spectator, be encouraged to generate the changes that the world needs!
Design your brand with a multiple-territorial approach in mind.
Be an ambassador for your purpose-driven brand.
Find the purpose of your brand
… And leave a positive impact
My advice for entrepreneurs
• Keep dreaming!
Every success story starts with big dreams.
• Stay positive, work hard, make it happen.
If you do what you love you will find true success, and you will enjoy it along the way.
• Create your own work team
Consider it to be your work ecosystem. The more diverse the better!
• Go out of your comfort zone
y explora nuevas posibilidades.
• Be curious
and always keep looking for new opportunities for business.
• Capitalize on your network
of key contacts.
My secrets to success in business
Do something that improves the lives of others, create your own movement.
Define an authentic brand purpose and your business will thrive.
Think success. Trust yourself. Visualise your goals.
Be curious, perseverant and resilient.
Adapt to change. Challenge yourself. Take risks.
…And you will conquer the world! 
A bit about me
I spent 20 years working in marketing for well-known global companies such as Unilever, The Coca-Cola Company, AB InBev and Kraft Foods, gaining valuable experience leading over 20 brands. In that time, I was busy creating and launching a plethora of brands in different industries such as water, pastas, cookies, infusions, beers and home décor in both Argentina and the UK. I specialised in brand innovation and marketing strategy. I had a successful marketing career but one day I woke up and asked myself. What’s my purpose? In my case, the answer emerged quickly. “When I took charge and followed my calling, it changed my life.” I launched Design Junkie in 2016 to help artisans in developing markets keep their traditions of handmade textiles alive, as I saw them slowly dying off around the world. I created a business plan committed to my brand purpose. From there everything took off! I became an Instagram influencer, now leading a tribe of 177.000 engaged followers from all corners of the world. Without meaning to, I had created an organic movement of inspired people who also want to help. My story was published in many magazines and newspapers, I did interviews on radio and blogs, I was invited to talks and events… And soon after, I began to receive messages from entrepreneurs who wanted to know how I had achieved this amazing goal. One of the things I’m often asked is “How on earth did you get started in all this?” For that reason, I gradually spent the last two years encouraging people, as well as guiding them, to start and grow their own social businesses. “But I knew I wanted to impact even more entrepreneurs who want to change the world.” ‘The Curious Beetle’ was born. I co-founded with my closest friend, Alejandra, someone who I admire deeply, professionally and personally, and with whom I am 100% aligned with on vision and values.
A passionate entrepreneur and marketing strategist dedicated to help you to convert your sustainable business idea into a successful reality.
In 2016, I left a long career in the corporate world to pursue my personal purpose and reinvent myself. I gave up the security of the 9-5 to follow my dreams and do something more meaningful with my life… “In the corporate world I was winning, but in the wrong game.” I’m so proud of myself for having the courage to live a life true to myself, not the life that others expected of me. With my ambitions, energy and positive mindset I have since created not one but two successful and socially responsible businesses that have touched thousands of lives. If you are reading this, I am sure you and I have a lot in common… You want to make a difference, but you do not want to sacrifice making a fair living either. You want to create a purposeful brand to inspire others. You want to encourage people to buy your products without being like all the other pushy businesses out there. Maybe you are feeling powerless and thinking ”it’s not the right time”, “I’m too small and the issues are too big”, “I don’t have the skills or the audacity to dream of…”, “I’m really scared of failure”, “I don’t want to lose the stability of my current job”, “I don’t have enough capital”…. STOP! You must bring your whole self to the table if you want to thrive in today’s world. I have been there, I have felt those same fears but overcame them and I’m now living the life of my dreams! The world needs more social entrepreneurs and change-makers like you.
And in the case you want to know more…
I am Argentine by birth but live in London. I moved to London to follow the love of my life, Pranav, a British-Indian who I met while on holidays in Brazil in 2010. Cultural differences were one of the hardest things to overcome when I moved to London, I had to learn the British and Indian culture, I had to switch my language to English, I had to make new friends and embrace a new family. However, I love my new home. I love travelling the world, I have been to about 40 countries, and I really enjoy learning new things, experiencing different cultures and getting to know the life of the locals. I am an introvert masquerading as an extrovert, and I am usually very convincing but the language barrier sometimes plays a tough game. I am a frustrated graphic designer… I didn’t study it, but I love design, and when I can… I try my hand at it… with varying results. My favourite quote is “Constant Growth is Driven by Constant Evolution.” Social media has taught me that collaboration is a powerful tool for all small business owners, no matter what industry or business you are in.

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