We are Alejandra and Julieta,
the co-founders of The Curious Beetle.
We are marketing strategists
and businesses coaches for entrepreneurs
who want to align profit with purpose,
entrepreneurs who want to
develop a successful brand
with a positive impact.
We have both left a long and fruitful
career in the corporate world to pursue a
greater purpose and to use our talents to make a difference.
We are passionate about
world-wide change, for people and planet,
and we want to be part of the change that we want to see in the world.
At The Curious Beetle we are here
to help you develop a social brand
with a positive impact on the world,
that is also a successful and profitable
business in which you can be proud of.
We believe in marketing with purpose,
and in working with entrepreneurs
who are passionate about
making a difference in the world.
Our goal is to empower people like you to create future-proofed brands as a force for good, by helping them to find, communicate, and utilize their authentic and unique purpose.
We are here to give you the tools to make your dreams a reality and to develop a successful, and profitable, business that gives back.
Whether you have an idea for a social brand, and do not know where to start, or if you are an existing brand that wants to put purpose at the core of your business,
and do not know how, we can help.
The Curious Beetle was founded to help people like you make a difference.

The Curious Beetle is an impact-driven marketing consultancy that believes we all have the power to make a difference.
For this reason, we donate a portion of our profits to ‘Haciendo Camino”, an Argentine NGO that has developed a nutrition programme for vulnerable children in Northern Argentina.
Working towards the United Nations Sustainable Developing Goal of ‘ZERO HUNGER’, we partnered with ‘Haciendo Camino’ to improve childhood nutrition.
By providing breakfasts, our impact is to give these children a better education and a brighter future.
Every purchase you make to The Curious Beetle will directly benefit children in need in Argentina
What our clients say about us

“I sought advice from Julieta at a time when my business was just beginning and I was trying to form a strong brand message but was overwhelmed with all the different ideas I wanted to incorporate. I needed a fresh perspective from someone else and Julieta was perfect. She is so knowledgeable in the field, and so open and friendly in her manner, that it was a pleasure to work with her. She understood exactly what it was I was trying to achieve and helped me simplify and clarify my vision for Kurma. With her help, I was able to really focus on what the key messages of my brand are. Following our meeting I have a clear idea of what I need to do next to get my business to the next step and she has given me the tools to achieve that. I plan to meet with her at crucial points along the development of my business. She is incredibly genuine and authentic, but also not afraid to tell the truth which is vital when starting a business. I would highly recommend Julieta as a consultant for any stage of business growth.”
Amy Auge
Kurma Life | London, UK

“When you connect with authenticity, the service received is perfect. It may take thousands of forms, but since the base is the truth, the result will always be fair and necessary for the other. In this sense, Julieta flows with generosity and authenticity, allowing her to respond with flexibility and efficiency. Her professionalism combined with her values creates a combination that is demonstrated in her services: They are reliable and make you feel self-sustained. Her commitment is to remain loyal to herself, and this loyalty is transmitted into all she delivers. She helps to empower any entrepreneur, in a real and convincing manner, to be able to sustain themselves and move forward with confidence.”
Ana Ottone
House of Alchemy & House of Life | Buenos Aires, AR.

“I had a lovely Skype session this morning with Julieta as a mentor. She is friendly, upbeat & has a wealth of knowledge. I found her advice and insight about social enterprises to be very helpful and inspiring. She gives many detailed examples when explaining and can fit a lot of information into one hour. She really helped me understand the logistics of small-scale importing with artisans and lightened the fear and confusion. I will definitely be booking another Skype session with her in the future when I have a more developed business account on Instagram!”
Lillian Bertz
Catch Joy | Califormia, US.

“The Curious Beatle facilitated our business consultancy project kickoff. They walked us patiently through their startup experience and recommended us a practical path to follow. When being in the corporate world for a long time, one tends to pick up projects at a large scale, so stepping back and thinking of our small business from its inception steps was a challenge. The Curious Beetle made a great contribution on overcoming it. Thank you for giving us that little shake and push we all need to get started!”
Karina & Karla Arteaga
| Milton Keynes, UK

“Julieta’s extensive marketing background and her willingness to support others looking to set up a sustainable and socially responsible business have been a great inspiration and motivation for me. She is positive and encouraging and clearly speaks from many years of experience. I am very grateful for her advice.”
Christina Dreesen
| Frankfurt. DE
Kurma Life |

“Working with Julieta and Alejandra was very useful for me to be able to start my brand project. Because when one is starting out as an entrepreneur the truth is, not only do you have many doubts and nerves, but you also do not know where to start. The guidance that I received from them was excellent, complete and, above all, it helped me to understand the first steps that come with the adventure of this new project, and got me excited to keep going forward with it. Thank you ladies!“
Nayeli Amezcua
| Cabo Santo | México DF, MX

“My husband and I have been traveling for a year and a half, working as freelancers and thinking about starting a business online. We had a coaching session with Julieta that helped us get a wide vision of what it would involve to get in business with local artisans, who create ethnic textiles and decorations. She gave us a lot of information to consider before starting and a panorama of how we should approach this entrepreneurship.”
Paola Bertrán & Alex Rodríguez
Advertising freelancers – Digital nomads | México DF, MX

“As a long-time admirer of the Design Junkie brand, I was excited to have the opportunity to talk with Julieta! During our hour-long one-on-one mentoring call, she guided me through the process of thinking about my business in a new way, defining the direction of my brand and zeroing in on the purpose that will drive my business going forward. We went over my list of questions and she answered them and pointed out areas to work on that I had not even thought of. I have always hoped to develop my business into one that involves travel and working directly with artisans, but needed some help to clarify my next steps. I am happy to say that I will be traveling to Mexico this month, a trip that is a result of the direction and motivation I took away from my mentoring session with Julieta.”
Tina Hedin
Blue Highways Trading Company | California, USA

“It was our first experience to talk with Julieta and actually, it was one of the best. Since she is experienced in this field and has touched on every issue in the textile business, she was able to guide us with useful information. All in all, we do not see this conversation just as a one-hour consultancy but also as a long-term connection between our business and hers.”
Marziyeh Eslamparasti and Fatemeh Ghafourian
| Iran

“As a start up business, it was very important to understand and have a good sense of direction as a brand. The brand positioning exercise that I did with Julieta enabled me to visualise where AMATE was and where I wanted it to be. It also gave me the tools to understand the context of the industry, and work towards building the brand I envisioned.”
Inhara Ortiz Toledo
AMATE | London, UK

“Positioning on social media is setting the tone today among entrepreneurs and it is important to learn how to relate to your public. In this sense, Julieta’s advice really helped me to focus on my public; how to captivate them with a corporate image and a message that reflects the spirit and fundamentals of our business. It was a very useful and practical call.”
Maryló Iriarte
El Costurero de Maryló | Santiago de Chile, CL

“I have asked for support from Julieta to help me with the brand positioning of Buyion. She quickly understood the brand spirit I wanted to create and was able to articulate clear values [that] I need to always keep in mind when making decisions for my business. The work she put together is a great starting point for making sure our brand values are easily understood by our customers.”
Florence de Montfort
Buyion | Lucerne, CH

“The Curious Beetle’s advice has been beneficial to select the product portfolio according to a specific image. Their in-depth analysis has helped us map our Brand positioning. Thanks!”
Amira Plascencia
| Houston, Texas, US

“I found Julieta at a time when I was setting course to launch my own fashion brand in Guatemala. Her expertise in guiding my social presence through tips on brand alignment, photography and even narrative, that would really add to my online social and Instagram presence, was a true asset to building the company I have today. Julieta’s experience in marketing and her passion for what she does is reflected in her own brand Design Junkie, and in her work with clients. She continues to be a great supporter of my brand and someone I would turn to for advice and guidance. I highly recommend her to anyone who is looking for a strong and experienced voice to guide you through building your social presence and/or brand.”
Samantha Quattrone
Solo Buenas Vibras | Antigua, GT

“I’ve been attending Julieta’s talks in London at The Impact Hub, it’s been such an enjoyable experience! She was very accurate in describing how she went from working nine-to-five to setting up her own business. Also, a very approachable person.”
Silvia Bordin
Professional photographer | London, UK

“I met Alejandra last year in the ENDEAVOR Experience BsAs. Although I was a bit lost due to the amount of information I was trying to absorb, I was impressed by the passion she put into her presentation. The desire that she transmitted to me, the passion for what she does, her love to help and give services is what made me value the day. I have a small vegan food company “Zenda Nueva” and Alejandra clarified me many concepts of product launches and marketing that I found extremely useful.”
Eugenia Aragón
Zenda nueva – Vegan Food | Buenos Aires, AR
Here you will discover:
resources, brand building tools, ways to evolve your brand to be sustainable and impactful, trends and inspirations.
As well, we will share stories from entrepreneurs about their journeys, successes and failures.
Don’t leave without becoming an insider with The Curious Beetle!
We would love if you would join our community of change makers. By signing up you will receive a newsletter containing: our latest updates, our most recent blogpost, eBooks, and upcoming workshops. Remember, we all have the power to make a difference… but together we can do so much more!
Build a
purpose-driven
brand as a

Hello
changemaker!
We are Alejandra and Julieta, the co-founders of The Curious Beetle.
We are marketing strategists and businesses coaches for entrepreneurs who want to align profit with purpose, entrepreneurs who want to develop a successful brand with a positive impact.
We have both left a long and fruitful career in the corporate world to pursue a greater purpose and to use our talents to make a difference.
At The Curious Beetle we are here to help you develop a social brand with a positive impact on the world.
At The
Curious Beetle
We believe in marketing with purpose, and in working with entrepreneurs who are passionate about making a difference in the world.
Our goal is to empower people like you to create future-proofed brands as a force for good, by helping them to find, communicate, and utilize their authentic and unique purpose.
We are here to give you the tools to make your dreams a reality and to develop a successful, and profitable, business that gives back.
Whether you have an idea for a social brand, and do not know where to start, or if you are an existing brand that wants to put purpose at the core of your business, and do not know how, we can help.
The Curious Beetle was founded to help people like you make a difference.
The Curious Beetle is an impact-driven marketing consultancy that believes we all have the power to make a difference.
We donate a portion of our profits to ‘Haciendo Camino”, an Argentine NGO that has developed a nutrition programme for vulnerable children in Northern Argentina.
By providing breakfasts, our impact is to give these children a better education and a brighter future.
Our services can help you to achieve your goals of a profitable business, with a positive impact, that you can be proud of
Every purchase you make to The Curious Beetle will directly benefit children in need in Argentina
What our clients say about us.

“I sought advice from Julieta at a time when my business was just beginning and I was trying to form a strong brand message but was overwhelmed with all the different ideas I wanted to incorporate. I needed a fresh perspective from someone else and Julieta was perfect. She is so knowledgeable in the field, and so open and friendly in her manner, that it was a pleasure to work with her. She understood exactly what it was I was trying to achieve and helped me simplify and clarify my vision for Kurma. With her help, I was able to really focus on what the key messages of my brand are. Following our meeting I have a clear idea of what I need to do next to get my business to the next step and she has given me the tools to achieve that. I plan to meet with her at crucial points along the development of my business. She is incredibly genuine and authentic, but also not afraid to tell the truth which is vital when starting a business. I would highly recommend Julieta as a consultant for any stage of business growth.”
Amy Auge
Kurma Life
| London, UK

“When you connect with authenticity, the service received is perfect. It may take thousands of forms, but since the base is the truth, the result will always be fair and necessary for the other. In this sense, Julieta flows with generosity and authenticity, allowing her to respond with flexibility and efficiency. Her professionalism combined with her values creates a combination that is demonstrated in her services: They are reliable and make you feel self-sustained. Her commitment is to remain loyal to herself, and this loyalty is transmitted into all she delivers. She helps to empower any entrepreneur, in a real and convincing manner, to be able to sustain themselves and move forward with confidence.”
Ana Ottone
House of Alchemy & House of Life
| Buenos Aires, AR.

“I had a lovely Skype session this morning with Julieta as a mentor. She is friendly, upbeat & has a wealth of knowledge. I found her advice and insight about social enterprises to be very helpful and inspiring. She gives many detailed examples when explaining and can fit a lot of information into one hour. She really helped me understand the logistics of small-scale importing with artisans and lightened the fear and confusion. I will definitely be booking another Skype session with her in the future when I have a more developed business account on Instagram!”
Lillian Bertz
Catch Joy
| Califormia, US.

“The Curious Beatle facilitated our business consultancy project kickoff. They walked us patiently through their startup experience and recommended us a practical path to follow. When being in the corporate world for a long time, one tends to pick up projects at a large scale, so stepping back and thinking of our small business from its inception steps was a challenge. The Curious Beetle made a great contribution on overcoming it. Thank you for giving us that little shake and push we all need to get started!”
Karina & Karla Arteaga
| Milton Keynes, UK

“Julieta’s extensive marketing background and her willingness to support others looking to set up a sustainable and socially responsible business have been a great inspiration and motivation for me. She is positive and encouraging and clearly speaks from many years of experience. I am very grateful for her advice.”
Christina Dreesen
| Frankfurt. DE
Kurma Life
|

“Working with Julieta and Alejandra was very useful for me to be able to start my brand project. Because when one is starting out as an entrepreneur the truth is, not only do you have many doubts and nerves, but you also do not know where to start. The guidance that I received from them was excellent, complete and, above all, it helped me to understand the first steps that come with the adventure of this new project, and got me excited to keep going forward with it. Thank you ladies!“
Nayeli Amezcua
| Cabo Santo | México DF, MX

“My husband and I have been traveling for a year and a half, working as freelancers and thinking about starting a business online. We had a coaching session with Julieta that helped us get a wide vision of what it would involve to get in business with local artisans, who create ethnic textiles and decorations. She gave us a lot of information to consider before starting and a panorama of how we should approach this entrepreneurship.”
Paola Bertrán & Alex Rodríguez
Advertising freelancers – Digital nomads
| México DF, MX

“As a long-time admirer of the Design Junkie brand, I was excited to have the opportunity to talk with Julieta! During our hour-long one-on-one mentoring call, she guided me through the process of thinking about my business in a new way, defining the direction of my brand and zeroing in on the purpose that will drive my business going forward. We went over my list of questions and she answered them and pointed out areas to work on that I had not even thought of. I have always hoped to develop my business into one that involves travel and working directly with artisans, but needed some help to clarify my next steps. I am happy to say that I will be traveling to Mexico this month, a trip that is a result of the direction and motivation I took away from my mentoring session with Julieta.”
Tina Hedin
Blue Highways Trading Company
| California, USA

“It was our first experience to talk with Julieta and actually, it was one of the best. Since she is experienced in this field and has touched on every issue in the textile business, she was able to guide us with useful information. All in all, we do not see this conversation just as a one-hour consultancy but also as a long-term connection between our business and hers.”
Marziyeh Eslamparasti and Fatemeh Ghafourian
| Iran

“As a start up business, it was very important to understand and have a good sense of direction as a brand. The brand positioning exercise that I did with Julieta enabled me to visualise where AMATE was and where I wanted it to be. It also gave me the tools to understand the context of the industry, and work towards building the brand I envisioned.”
Inhara Ortiz Toledo
AMATE
| London, UK

“Positioning on social media is setting the tone today among entrepreneurs and it is important to learn how to relate to your public. In this sense, Julieta’s advice really helped me to focus on my public; how to captivate them with a corporate image and a message that reflects the spirit and fundamentals of our business. It was a very useful and practical call.”
Maryló Iriarte
El Costurero de Maryló
| Santiago de Chile, CL

“I have asked for support from Julieta to help me with the brand positioning of Buyion. She quickly understood the brand spirit I wanted to create and was able to articulate clear values [that] I need to always keep in mind when making decisions for my business. The work she put together is a great starting point for making sure our brand values are easily understood by our customers.”
Florence de Montfort
Buyion
| Lucerne, CH

“The Curious Beetle’s advice has been beneficial to select the product portfolio according to a specific image. Their in-depth analysis has helped us map our Brand positioning. Thanks!”
Amira Plascencia
| Houston, Texas, US

“I found Julieta at a time when I was setting course to launch my own fashion brand in Guatemala. Her expertise in guiding my social presence through tips on brand alignment, photography and even narrative, that would really add to my online social and Instagram presence, was a true asset to building the company I have today. Julieta’s experience in marketing and her passion for what she does is reflected in her own brand Design Junkie, and in her work with clients. She continues to be a great supporter of my brand and someone I would turn to for advice and guidance. I highly recommend her to anyone who is looking for a strong and experienced voice to guide you through building your social presence and/or brand.”
Samantha Quattrone
Solo Buenas Vibras
| Antigua, GT

“I’ve been attending Julieta’s talks in London at The Impact Hub, it’s been such an enjoyable experience! She was very accurate in describing how she went from working nine-to-five to setting up her own business. Also, a very approachable person.”
Silvia Bordin
Professional photographer
| London, UK

“I met Alejandra last year in the ENDEAVOR Experience BsAs. Although I was a bit lost due to the amount of information I was trying to absorb, I was impressed by the passion she put into her presentation. The desire that she transmitted to me, the passion for what she does, her love to help and give services is what made me value the day. I have a small vegan food company “Zenda Nueva” and Alejandra clarified me many concepts of product launches and marketing that I found extremely useful.”
Eugenia Aragón
Zenda nueva – Vegan Food
| Buenos Aires, AR
Check out
our blog and
grow your brand!
Here you will discover:
resources, brand building tools, ways to evolve your brand to be sustainable and impactful, trends and inspirations.
As well, we will share stories from entrepreneurs about their journeys, successes and failures.
Don’t leave without becoming an insider with The curious Beetle!
By signing up you will receive a newsletter containing: our latest updates, our most recent Blogspot, eBooks, and upcoming workshops. Remember, we all have the power to make a difference… but together we can do so much more!